The Giving Pledge

A – The Giving Pledge 1) The giving pledge is a growing trend among rich families and individuals in America. It includes that the rich people, who want to join the trend have to donate at least half of their wealth to charity. The people who make the pledge, have all that in common, that even though they give away half of their fortune, they still have more money than they can spend in a lifetime. In text two â€Å"My Philanthropic Pledge† Warren Buffet writes subjectively about the trend, and the reasons why he has make the pledge. He advocates the pledge, and encourages other wealthy people to do the same.One major argue he uses is that even though the supporters have to give away half of the fortune, it doesn’t necessarily means they have to change their lifestyle, but they can change thousands of people’s lifestyles for the better. It can mean life or dead for the poor and suffering, while it means little or big yacht for the rich. All in all, the att itude is very positive about the pledge, and as I wrote before, does Buffet advocate the trend with examples from his own life. He is the founder of â€Å"The Giving Pledge† and has self agreed to donate 99% of his fortune to charity.The attitude and tone is very different in text tree â€Å"The rich want a better world? Try paying fair wages and tax† written by Peter Wilby. Just by reading the headline you can sense the aggressive tone, and know how Peter Wilby sees the trend. He stands as an opponent to the pledge. One of his points is that â€Å"the poor is written out of their own story† – he thinks that the poor have no influence on what the money the wealthy ones have donated is used on, and what the money really should go to, to help them as much as possible.Another main argue he uses is, that to make permanent change in developing countries, the initiative and alteration has to come from the inside – in other words, there has to be a form f or revolution, to make the changes permanent. He also accentuates that the charity given by Warren Buffet, Bill Gates and other rich people place them in a very good light. And that would maybe even bring them even more money, because the people who make them rich (their customers) would think good thoughts about wealthy people who give money to charity.Wilby therefore thinks that rich people, who have enough money to make the pledge, should spend their money on paying taxes, stop lobbying against taxation, spend there money on better conditions for their employees and should lay their focus and money on stopping production of products in a way that damages the environment. 2) At first while reading text one â€Å"Band of billionaires pledge to give to charity† written by Jon Swartz, the impression is that the text is very objective. The headline seems objective and informal, and the tone and language the text is written in is very formal.But then, while reading further on, w hen you think about the intention of the text and the circumstance, some hidden opinions appears. The circumstance is that Gates, Buffet and other billionaires have agreed to give at least 50% of their fortune to charity, and they call on other billionaires to do the same. If the focus thereafter is the intention of the text it is clear that Jon Swartz wants to set the billionaires in a good light. That can be seen by the way he highlights who has given money, how much they gave, why they did it and when they did it.Besides that there is not any counterarguments why you should give money to charity, it is only pictured like a very decent and good thing to do. To increase that intention, Jon Swartz has only quoted people who support and advocates the pledge. 3) Taking my starting points in text two â€Å"My Philanthropic Pledge†, I will state my own opinions to â€Å"the giving pledge†. I can only agree with Warren Buffet that charity is a great thing to do. If I were r ich, I would do the same thing. If I could live, and live fantastically, for 1% of my fortune, while ther people around the world were suffering and starving, I would give the remaining 99% of my wealth to charity. Give the money to people who need it much more than I would. I think that is the only right thing to do. I can see the point in the argue Peter Wilby uses, that to make remaining changes, it has to come â€Å"from the inside† of the state. But I don’t think we are to sit and watch people die and suffer until that for happens. The money the wealthy people are willing to spend on charity can help a lot of people.Therefore it is a step on the road to a better world, and I think it is very generous and large of them to give away their fortune. One major point where I don’t agree with Wilby is when he mixes taxes into the whole thing. Of cause the rich people must pay taxes, and I do to think they should ensure that their production is not polluting. But I do not think there should be paid taxes of charity money, because the people who really need clean water, vaccines, educations etc. should get as much as possible for the money.

Fisheries Society Essay

Fish is the major source of food worldwide and the main supply of protein; it is consumed by many people from almost all backgrounds. Fish is obtained by fishing using different types of methods; the techniques used for fishing are both old and new ones, but all of them have negative impacts on both fish and the environment. Impacts on the environment by wild stock fish harvesting depends on the techniques used for harvesting and the place where the species are found, harvesting techniques are divided into active or passive depending on whether the fishing gear is propelled or towed in pursuit of species or target species move into or forwards the gear. In active gear technique a vessel tows a net trawl or dredge through the water or on the seabed, dredges are used to capture sedentary species that live and feed on benthic habitats while trawls ate towed beneath the water immediately above the seabed. Trawls and dredges sometimes are designed with ticker chains that disrupt the seabed surface to induce the target species flee upwards into the water column and get trapped into the net or to fluidize the sediment of the sea for the tickler chains to penetrate deeper and harvest the fish deep in the water. Trawling and dredging are meant to reduce the roughness of the seabed to depths above 6cm within the sediment, but on large scale it changes to benthic habitats and the fishing structure of a given community but depends the type of target species, gear used and organisms affected for instance sea urchins are more likely to be fatal. Gears differ in sizes, they can be large and heavy and can be towed up to approximately 13 km/hr and it take years to recover when an impact occurs, at the same time the gears have a high magnitude although, the disturbance caused by the magnitude depends on benthos and the changes to benthic structure can be permanent, this disturbance cannot be compared to natural physical disturbance. Severity of impacts remains unknown in areas of high-grading, black-market sales ad by-catch where large fish deaths occur. Trawls and dredges rip up the sea bed considering that they are not better placed than purse seine in targeting species. Gill nets target on fish accumulating both small and large sizes but fish that are too small for mesh swim through while large sizes are not caught; In order to increase the surface area targeting large fish, the length of headline to the length of the stretched net can be set too low, and the net hangs slacks, this makes the net less selective and entangles the fish but as drift nets pelagic shark fish near the surface or mid-water or to catch demersal species with the gill the net sets and gets close to the seabed. Seals, dolphins, turtles and dugongs can be caught and get killed in gill nets, however this depends on the region and fishery, and sometimes infest them leading to eventual death. Gill nets are hazard to dolphins, whales, turtles, sharks and fish when lost for they remain buoyant and continue fishing untended for a good number of years. Pots and traps affect ecological effects and food web is disturbed as a result of overshing of rock lobster may result in population explosion of sea urchins and consequently the disruption in trophic structures. The long lines deployed to catch pelagic species, they consist of long lines with baited hooks attached to shorter ones, they catch seabirds and the devices for reducing bird catches fannels and shuts do introduce lines and hooks below the sea surface and the change in prey abundance changes the diet of birds and foraging time; change in food web predator-prey interactions the trophic structure and diversity; for example the over harvesting predator species of sea urchins results in overabundance of sea urchins and the decimation of kelp beds; known as urchin barren grounds it results in loss of habitat structure, loss of primary and secondary production, and all tropic structures and barren areas of sea floor, consequently a fast growing species also may become dominant with increased pressure an lower trophic levels and local extinctions will occur and the target species becomes uneconomical even before depletion occurs. 5. Introduction The use of marine reserve was banned by the f isheries management allowing fleet and gear techniques. However many fisheries have collapsed worldwide as a result, illustrating the vulnerability of fishery resources and showing that these methods are ineffective. But marine reserves would generally increase yields; especially at the high fishing mortality that occurs in most fisheries, but the most interesting feature or reserves is their ability to provide resilience to overexploitation and therefore reduces the risk of stock collapse and therefore the best management option. Benefits of reserves are increased biomass and individual size within the wild stock, resulting in adult migration and larvae dispersal which replenishes fishing grounds. The use of marine reserve necessitates a thorough understanding of critical habitat requirements, fish movement, the behavior of fish, the relationship between subpopulations and the critical density effect for larvae dispersal. When marine reserve is properly designed in conjunction with other management practices reserve has the capability of providing better ‘insurance’ against uncertainties in stock assessment, fishing control and management by protecting a part of the population from exploitation, it can be the best strategy to be used both for sedentary and migratory species. The unwanted by catch is one of the main environmental effects of fishing and on a global basis the scale has large effects. UN Food and Agriculture organization (FAO) For instance in 1996, estimated annual global discards at about 27 million metric tones, of an equivalent of approximately 25% of reported annual production from fisheries. However the recent updated figure is taken to be 7. 3 million metric tones and this large reduction in bycatch is thought to be the result of use of more selective gears, introduction of by catch and discard regulations and their enforcement and increased utilization of the catch with improved processing technologies and expanding market opportunities; the bycatch varies between different fisheries, for demersal finfish fisheries account 36% of global discards while shrimp fish fisheries account for 27%, whilst together. These fisheries represent 22% of total landings. But on the contrary low by catch levels are associated with purse seines, hand lines, jig, trap and pot fisheries. 6. Introduction Stock enhancement bypasses early density dependent on food, habitat and predation and density independent factors like water, temperature, patterns of migration, oceanographic and conditions of early stages of life. There is dramatic decrease in mortality when compared to wild populations. Restocking has biological, disease, genetic, environmental, ecosystem and socio-economic impacts risks and the level of each risk vary significantly between species and releasesing sites, depending on stocking a sessile versus mobile species, native versus exotic; confined versus open water; type of predator prey interactions that is associated with the activity variables. Success of stocking will depend on pre-release conditioning and carrying out pilot studies to determine optimal release times, sites and size. Expansion of market over the short term after successful introductions as a result increases pressures on wild stock in case of less successful introductions and on sustainable environmental, genetic and economic perspectives the gains are not significant. Competition between wild fish and farmed stock depends on the density of fish and availability of resources which are directly influenced by stocking. The genetically homogenous reared fish dilutes the wild gene and thus introducing unfavorable genetic traits into wild stocks like in the case of Black bream from Moore River into swan increased susceptibility to disease and reduced growth rate of wild stocks. Restocking pollutes the environment and it affects farmed stock and the native species decreases due to competition for food any resources as seen with Galaxiidue as a result of introduction of rainbow trout, how one of the most seriously ‘threatened species’. The bacteria, viruses or parasites into the receiving environment with largely unknown potential effects wild stock like more than 30 world populations of wild salmon have been wiped out by gyradactylus salaries that were released from hatcheries. Consequently invasion by exotic species from hatcheries environment had lead to altered tropic structures, although diagnostic technologies prior to release and rise of quarantine stations may reduces chances of spreading diseases but it relies on knowing what pests or diseases to test so it is which in itself is uncertainty. The higher exploitation rates resulting from stocking results in over exploitation of remaining wild populations, which eventually endangers the viability of wild stock and diminished genetic pool. At the same time the structures involved with aquaculture can provide a habitat for invasive species which can eventually get transported on boats, and recess that service aquaculture sites and the invasive species are transported across regions. In addition there is lack of success in attempting to stock oceanic species inculcating that stock enhancement for marine fin fish should be confined to estuaries. Lastly evaluation of stocking programmes takes a good number of years after which changes in environmental, ecological or financial issues late resulting in long-term viability diminishing. Conclusion Fishing causes phenotypic change in target species in heavily fished stocks, and the breeding population matures earlier and this allows species to continue smaller females generally produce fewer, less viable eggs with lower spawning and recruitment rates resulting in a smaller less fecund population. Certain conditions for restocking and resources are needed to be available like sand, sea grass or reef for the optimum survival of fingerlings. Survival depends on critical resources of food and habitat, and therefore requires knowledge of carrying capacity of site. Summery Impacts on the environment by wild stock fish harvesting depends on the techniques used for harvesting and the place where the species are found; harvesting techniques are divided into active or passive depending on whether the fishing gear is propelled or towed in pursuit of species or target species move into or forwards the gear. In active gear technique a vessel tows a net trawl or dredge through the water or on the seabed, dredges are used to capture sedentary species that live and feed on benthic habitats while trawls ate towed beneath the water immediately above the seabed. Trawls and dredges sometimes are designed with ticker chains that disrupt the seabed surface to induce the target species flee upwards into the water column and get trapped into the net or to fluidize the sediment of the sea for the tickler chains to penetrate deeper and harvest the fish deep in the water Stock enhancement bypasses early density dependent on food, habitat and predation and density independent factors like water, temperature, patterns of migration, oceanographic and conditions of early stages of life. There is dramatic decrease in farmed mortality when compared to wild populations. Restocking has biological, disease, genetic, environmental, ecosystem and socio-economic impacts risks and the level of each risk vary significantly between species and releasesing sites, depending on stocking a sessile versus mobile species, native versus exotic; confined versus open water; type of predator prey interactions that is associated with the activity variables. Success of stocking will depend on pre-release conditioning and carrying out pilot studies to determine optimal release times, sites and size. Expansion of market over the short term after successful introductions as a result increases pressures on wild stock in case of less successful introductions and on sustainable environmental, genetic and economic perspectives the gains are not significant. Competition between wild fish and farmed stock depends on the density of fish and availability of resources which are directly influenced by stocking. The genetically homogenous reared fish dilutes the wild gene and thus introducing unfavorable genetic traits into wild stocks like in the case of Black bream from Moore River into swan increased susceptibility to disease and reduced growth rate of wild stocks. References Beverton R. J. H. & Holt S. H. (1993). On the dynamics of exploited fish populations . Fish and Fisheries Series 11, Chapman & Hall, London. Hilborn, R & Walters, C. J. (1992). Quantitative Fisheries Stock Assessment. Choice, Dynamics and Uncertainty. Chapman & Hall, N. Y. Murphy B. R. & Willis D. W. (1996). Fisheries Techniques, 2nd Edition.. American Fisheries Society, Maryland, USA.

Cheating in College

Cheating in College â€Å"Cheating is to deceive by trickery; swindle† (Dictionary. com). From time to time, every person has cheated. The problem of cheating, or academic dishonesty is not a new problem in college. Ever since there have been exams to cheat on, papers to copy, and homework to be copied. More and more, faculty is trying to understand why students cheat, and how to combat cheating. There are a number of reasons that students cheat are that they want to get good grades, it is an easy work to do, everyone does it, and it is even fun to do. Cheating can take the form of working together rather than independently on projects, access to tests or answer keys, taking exams for others; doing another’s assignments, purchasing research papers, taking cheat notes into an exam, copy of work another students and claim it as his or hers or simply plagiarism. â€Å"Plagiarism is the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as ones own original work† (Dictionary. com). Plagiarism has become more popular among college students. This type of cheating includes but it is not limited to copying and pasting text from one site directly to his or her report, paraphrasing ideas from someone else work, paying someone to do a paper on his or her behalf, without citing of every source. In fact, anything that allows a person to have education biased in favor of him or her can be interpreted as cheating. Cheating happens in the classroom more often than could be recognized. Some of the cheating is intentional, while other cheating could take place accidentally. However, academic cheating is not only an activity that exists in the classroom, it passes through in college. Cheating therefore does not need to be for personal gain. The person who helps others cheat is also cheating. Therefore, if a Professor allows cheating, they are cheaters. There are pros and cons of cheating such as it is little work required for a passing or obtain good grade, getting something for nothing, and can help student get ahead when it works, students are more likely to make better decisions rather than cheating. The consequences of cheating are can result in a failing grade and even discharge from school, become a habit and destroying students’ future. Cheating in order to get material from books or the Internet, copying the homework of other, it results in not having to work very hard and get ahead when it is successful. A passing grade or even good grade on GPA that it may be enough to push students in front of the crowd to qualify for a better job. Cheating is like getting something for nothing and students feel tempted to do it once in a while. Sometimes students avoid to do their homework or studying for a test, they are too busy or forget to do the work or even it is because they just do not feel like doing the work. Then they just copy other students’ homework or test answers to free up their time. Students are more likely to make better decisions rather than cheating since college discipline create new ways of intervention become so strict could lead to and does not exclude be disqualified. However, down side of cheating is more damaging rather than benefits. Get caught cheating on a test or copying someone elses material for homework can result in a lowered grade and even kicking out from college. † Even if you dont get caught, there is still the problem that you havent learned the material. That ignorance may come to haunt you down the road, when you are required to apply what youve learned† (Kurtus). For example, if student cheat through spelling tests, they wont learn how to spell because they dont make an honest attempt to learn as much as they can. Those people may go far in life, but he or she will never be a champion. Some students have cheated once, they feel guilty and feel don’t deserve the grade they received. They decide that it is not worth it but unfortunately most of them feel can’t stop cheating and become a habit. Some students have cheated once, feel guilty and decide it is not worth it but unfortunately most of them, feel can’t stop cheating and become a habit. Consequence for cheating at academics by plagiarism is severe at most colleges. It is even worse where companies treat employees who cheat and it can lead to prison, criminal record, financial and family ruin, and tarnish their reputation, they have a lot to lose. To sum up, another reason that students cheat is that they strive for that all-important GPA that is necessary to get into a good job or future. This pressure can be self-cause, or pressure from high expectation parents to make students have a better life. Students may gain in the short-term with good grades, but not in the long run. They are setting themselves up for failure in later classes. Students will probably end up lacking needed knowledge and skill that they have to apply at work. But it can also result in serious consequences, if they are get caught. It is much better to work efficiently and effectively so that tests are not that difficult to do. And always have positive thinking that they should realize that they have the potential to get good grades without cheating. Works Cited Cheating. (n. d. ). In Dictionary online. Retrieved from http://www. dictionary. reference. com/browse/cheating? s=t Kurtus, ron. â€Å"Cheating To Get A Better Grade† School for Champions Web. 19 January 2013. Plagiarism. (n. d. ). In Dictionary online. Retrieved from http://dictionary. reference. com/browse/Plagiarism? s=t

Do we still need library Essay Example | Topics and Well Written Essays - 1000 words

Do we still need library - Essay Example Library users themselves have developed an appreciation for knowledge as well as information making more adept than their predecessors do. Institutions, particularly academic and medical, and communities have to determine the relevance of libraries given the new age technology that makes it possible to have open access. Such relevance can be determined by identifying what the expectations of the modern-day world are given that the internet platform has wider reach and content especially concerning next generation applications (Watstein and Mitchell 182). Academic libraries are described as the measure of the character and efficiency of universities that is depending on how they are ‘treated’. In a university, a library should have the most complete provision and be maintained properly as it is the most valuable equipment. Every piece of work produced at a university directly depends on a library as the research centre and indirectly a library is useful for educational wo rks. Even with scientific research, a library is needed for gathering of information just as much as the laboratory is needed for data collection. With humanistic research, a library is fundamental as it takes on the purpose of both library and laboratory. The learning process in higher education institutions is dependent on the library tools as the library is second in importance to the lecturers. The library tools refer to a variety of sources of information including journals, books and newspaper articles with scholarly information (Joshi 24). Gonzalez et al compare academic libraries to science laboratories, as they are equally open to experimentation. This means they can remain relevant if businesses and academic institutions embrace innovation concerning service delivery. For instance, the University of Maryland and the College of Information Services collaborated to create the Virtual Business Information Centre that is a website providing single process access to both print and electronic media, as well as guidance in choice of databases, specific and general search strategies, plus links to chat reference and emails. This collaboration is essential, as it is not possible for an academic institution to carry on alone the responsibility of developing along with insuring information literacy proficiency, with its faculty and students. A specialized website makes it possible to have enhanced services as well as save on costs as the need for staff and resources, along with costly parallel systems is eliminated. Albeit, it is crucial to note that innovation can only be relevant in so far as the needs of the users are responded to in a timely and effective manner. The needs of the users can be developed by creating a wider information base that in turn expands their knowledge and makes them want further services (Gonzalez et al 233). Libraries are seen as a tool for enriching knowledge already gained in the classroom by students, where having a structure set aside for this sole purpose becomes integral. At the same time, public libraries are seen as a meeting point for students to convene and share their learning experiences as well as offer each other assistance with regard to research and general gathering of information. More often than not, teachers and lecturers will give out-group assignments and students

Motivational Issues in Modern Management Research Paper

Motivational Issues in Modern Management - Research Paper Example This is due to the reason that employee motivation is directly related with the performance of the business organization. It has been ascertained that there are various factors that may influence the motivation level of employees. In order to eliminate the motivational issues, managers are required to develop an understanding regarding the individual differences and implement the appropriate motivational models and approaches. Problem (Issue) Statement The modern business environment is ascertained to be highly complex and dynamic. In such circumstances, it is quite difficult for the organizations to sustain business efficiently. There are also numerous internal and external factors that serve as the threats for the survival for the modern business organization. Therefore, it is essential for the modern business organizations to ensure that employees within the organizations reveal their commitment and dedication towards the attainment of the common organizational goals and objective s (Kreisman, 2002). However, it can be argued that in the contemporary business environment the issues such as employee commitment, retention and productivity have emerged as the serious workforce challenges concerning the future prospects of the modern organizations. In order to get the best work from the employees, contemporary managers are required to consider the various aspects both internal related with the management of employees and external factors. In this regard, employee motivation is considered as a strong determinant that has a significant impact on the behavior and the commitment of employees. Moreover, employee motivation can be regarded as an intricate and a much sophisticated topic, with which he contemporary managers are required to deal with in order to ensure the organizational success. In order to acquire adequate understanding regarding employees’ motivation; it has become imperative for the managers to recognize the importance of employee well-being, i ts concepts, as well as differences in individual needs. Nonetheless, the imperative requirement for comprehending and applying employee motivation has been considered as the core issue for organizations and managers. This is due to the reason that employee motivation has radical impact on the performance of the organization and it also acts as a critical factor that decides the success and failure of the organizations. Precisely stating, employee motivation has a significant influence on the behavior of employees to react in one or the other way. It can be argued that there is a greater requirement undertaking certain specific approaches for the managers to draw an understanding regarding the behavior of employees. In the modern management practices, motivating employees and directing their joint efforts towards the accomplishment of the broad organizational goals have emerged as one of the most challenging tasks for the modern managers. At the same time, it is a global fact that e very individual possesses certain unique characteristics and is different from the others in one or the other way. Thus, it can be argued that no standard model is sufficient for addressing the motivational factor. Correspondingly, it has become essential for the managers to implement diverse motivational models in order to realize the discriminating needs of the employees (Kim, 2006). Data Analysis It has

What does news do and why is it important Essay

What does news do and why is it important - Essay Example Granted that it is the most pervasive, forceful, and most influential force in human societies today, news sources can be a channel of passing ideas unto the public, thereby influencing its viewpoints accordingly. For instance, as indicated by Iyengar and Kinder (1989) television news can be so forceful and influential in shaping the public’s viewpoints concerning the politics of the day. News can influence societies either positively or negatively, but either way, news plays a significant role in society. Brighton and Foy (2007) stated that the relationship between news sources and society has socio-cultural aspects, and the role of news can be explained using three perspectives namely the ‘common sense, the practitioner, and the academic perspective. This paper will examine what news does, and why it is important, using an illustration from the Guardian news organization. News is very important because it informs the general population of happenings in their immediate environment, which might be of primary concern to them because they may be directly affected by these events. According to Manning (2001), news sources have a moral obligation to undertake the task of gathering and communicating to the public what is happening both in their local environs, and across their borders. Focus on local matters enables people to have a fundamental awareness of matters o f importance to them, and in response to news, people may prepare to take actions; for instance, a news report of fatal road carnage at a dangerous hotspot can be a cause for lobbying to fix the problem. News may also cover stories that have a national perspective in distant cities and towns, especially in the context of countries with diversified population centres. Focus on national matters in other cities and towns enables people to get a national outlook or perspective on crucial issues such as trade opportunities and resources for economic empowerment available in other places. Nonetheless, news stories may also be international by covering events in other countries that are not only geographically isolated, but also culturally different and distinct. In this regard, events that may be happening in distant places where people are unable to reach may also be of interest to them; for that matter, news bridges the geographical gap between people and events in distant places, makin g them to feel connected too. News from foreign cultures can be very inspiring and insightful, leading to a fruitful exchange of positive cultural aspects and ideas between different people and societies in general. In this case, news plays not only an entertainment and informative role of relaying distant happenings to local audiences, but also a transformative role by influencing cultural movements within the wider society. Generally, news plays significant functions in society, including raising awareness on local happenings, giving people a national perspective on matters within their borders, as well as regional perspectives in other countries, leading to cultural and ideological exchanges. Consequently, as stated by Schadson (1996) the awareness created through communication of news invokes critical debates and discussions in the audiences concerning crucial issues in society such as policy. In addition, it empowers people to question and even challenge governments by holding them accountable to their policy choices and actions. One example of a news organization that performs its role of informing the masses or the general population of the happenings in their environments and holding those who hold

U.S. HEALTH CARE SYSTEM EVOLUTION Research Paper

U.S. HEALTH CARE SYSTEM EVOLUTION - Research Paper Example Health insurance association define health insurances the coverage that provides payments benefits as a result of sickness or injury in summary they include accidental death and dismemberment, medical expense, disability expense and losses from accident (David, 1999). U.S is among the world industrialized countries it is however, a country without a national healthcare. The U.S citizens are still strangling to have a national healthcare. This call for the private sector, individual and the government to find a lasting solution to healthcare reform. During the genesis of 20th century, the medical care was relatively inexpensive; there were progressive attempts by reformers to protect workers against both wage loss and medical costs which was formulated at around 1915. Despite a general mood of complacency during the 1920’s, started to emphasize the illness cost instead of lost wages and advantage for sickness insurance, this was mainly done to the middle class due to the inadequacy of rural facilities (Edwin, 1998). Multiple changes were brought in by the great depression that ended in 20’s, the main historical changes that occurred was the enactment of the social security act in 1935. A Roosevelt administrations push to include health insurance was however, defeated by internal government conflict over priorities. After the depression, more severe cash flow was created for medical personal. This resulted to hospitals creating the first structured pooled financing mechanism for health insurance, which was against the advance of insurance professionals. Blue cross shield insurance company offered private coverage for hospital care in dozens of states. The cover was mainly originally limited to surgical procedures performed in the hospital however, later expanded to office visits lastly evolved into major medical coverage (Edwin, 1998). Simultaneously to the events, employers started to

Physician Credentialing Assignment Example | Topics and Well Written Essays - 500 words

Physician Credentialing - Assignment Example Information submitted by any applicant should be thoroughly examined and cross-checked to ascertain honesty and experience of such an applicant. The education background should be verified by checking all certificates presented. It should be ensured that the resume is consistent with the age of the applicant since some applicants could try to fake their resumes hoping not to be noted. This is important as it helps to ensure that applicants will have gone through formal education and qualified in whatever fields they applied. This information will be got through certificates and also through contacting the education institutions stated on the resumes.  History of the practice of applicants is also important. This is the period that an applicant has been in practice. The medical field is not one whereby applicants work on probability but based on being sure of what they are doing. Hence, every hospital that an applicant claims to have practiced should be contacted and letters or reco mmendation reviewed. Conduct history is one other thing that thing that will not be overlooked (Matzka, 2007). An applicant needs to come with a certificate of good conduct showing that he/she has maintained integrity throughout the period of practice. Any penalty that an applicant has suffered in the course of practice is reviewed and the reason behind ascertained.  At Rural Outreach Community Hospital, any applicant is taken through a thorough scrutiny that ensures that they meet all the laid down procedures of approval. As the one in charge, I would ensure that there is a procedural interview process through which all applicants are taken through. There would be a practical exam where a hand on experience is checked by a qualified professional.  After this, the applicants who qualify are not hired on permanent basis but are first hired as interns. During this internship period, their performance is

Water Pump Lab Report Example | Topics and Well Written Essays - 2000 words

Water Pump - Lab Report Example The impeller was responsible for the accumulation of the pressure drop that led to the formation of the vapour bubbles, and the NPSH was greater than zero and was flow rate dependent. Water pumps are used in pumping of water from one point to another. This water can be pumped to residential areas or to farms in order to be used for irrigation. The most common the type of pump used is the centrifugal pump that utilizes the energy supplied by a motor in order to suck water through the impeller and then it discharges it through the exit. When doing so, the head is built in the pump in order to discharge the water to greater heights. This, which is build up, is due to the energy supplied by the motor. Here, H represents the pump head, is the head losses, which is attributed to the loss of energy in the walls of the pump, represents the pressure difference between the suction side and the discharge side andrepresents the velocities of the fluid at the suction and the discharge side of the pump. 1 1. To analyse the pump’s characteristic curves of the pump at varied constant speeds; the pump head; water horsepower; shaft horsepower; the pump efficiency; and the Net Positive Suction Head (NPSH). The system utilised in this experiment was an educational pump setup made by the Turbine Technologies. The flow rates were controlled by the pump speed, inlet valve setting, choice of impeller, and the outlet valve setting. The outlet and inlet valves also allowed the simulation of varied pressure conditions on the pump; this entailed the partially closing of the outlet valve creating similar effects to that of longer length or several turns of pipes on the pump outlet. The fluid reservoir was at lower elevation as compared to the pump; therefore, it meant that gravity could not feed the measured water into the pump, instead the sucked up the water, that is, also known as the negative pressure head. Since the suction

Pre-Modern Appalachian Essay Example for Free

Pre-Modern Appalachian Essay 1. How is Appalachia statistically different from the rest of America in terms of income, health, home-ownership and educational statistics? The Appalachian statistics includes the states of West Virginia, Virginia, Alabama, Georgia, Kentucky, Maryland, Mississippi, New York, North Carolina, Ohio, Pennsylvania, South Carolina and Tennessee. In these states 13.3 million people are living in poverty according to U.S. Census Bureau. The number of people in the region who did not have health insurance last year fell to 13.6 million from 13.7 million from the year before, and median incomes were up in all Appalachian states, where the median income ranged from a little over 36,000 in Mississippi to 68,080 in Maryland. (Appalachia Statistics, 2008). Nationally, the homeowner and rental Vacancy rate in 2010 were 2.4% and 9.2%. During the decade, the homeowner vacancy rate is increased 0.7% points, while the rental vacancy rate increased 2.3% points. (U.S. Census Bureau). The 2006 Mayor’s conference found that 51% of people who became homeless the year before were single men, 30% , were single women, 17% were families with children, and 2% wee un-accompanied youth. As reported in the â€Å"State of the South 1998†, the increased number of single parent homes, decreasing educational participation by males, high dropout rate, low numbers of bachelor’s degrees, the aging population and the changing workplace needs while Kentucky has made progress in the elementary and secondary area. Also post- secondary education and adult education/ the state still lags behind with too many under-educated adults. (South, 1998). 2. What does World System Theory contribute to our understanding of Appalachian distinctiveness? Social cognitive career theory provides a theoretical understanding of how cultural differences, resources, and barriers affect the vocational choices and actions of individuals from minority populations. (Bennett). By changing circumstances and recognizing career choices, can be limited by access to opportunities, personal obligations, and social barriers. Also, people living with severe constraints, such as transportation, communication, due to lack of employment opportunities. ( World-Systems). Regions under-development was due to its isolation from the modern world. Cherokee culture reacted to and was changed by incorporation, followed by a discussion of the ways in which capitalist values came to change social relations between in habitants of the world. World System is seen as an invaluable interpretive tool for reformulating the historiography of this region. Identification Terms: 1. Appalachian stereotypes in film- Appalachia is portrayed as stupid, ignorant, inbred people in society and has been the butt of jokes in movies, TV shows, comic books, cartoons, books, television and radio. This is where negative stereotypes reinforce negative attitude of the Appalachia Mountains and the people. Best way to explain: Jed, on the Clampets, found oil on his land shooting at a possum and the rich west coast banker and out of state corporation, made him rich! Truth is, Jed didn’t get a dime, they flashed a mineral deed at him and had the sheriff come and lock him off his own land. His children did have to leave to find work that much is true. This is how the mass media and the public view us as if we are so ignorant that they can steal our land, blow up entire mountains and turn our creeks orange on every western on television. 2. Development- To develop opportunities in life, jobs, advancement, education for betterment. We, as a society, also develop relationships with our children, parents, friends on a daily basis. It addresses issues of concern to developing countries relating to social and economic development. Development can also refer to land use, science and technology, social science, international and regional, Business and professionally, music. In the Appalachian Mountains, development would refer to change in the environment, family life and jobs. 3. The Ozarks- Native American people first inhabited the Ozarks 12,000 years ago. The Spanish arrived in 1500s, native people- Osage, Missouri, Illinois, Caddo tribe. French pioneers became the first permanent settlers but Scott Irish settlers who migrated from Appalachia eventually dominated the Ozarks and created a Appalachian culture. The Ozarks are located in the southern portion of the United States and occupies territory in the states of Kansas, Oklahoma, Missouri and Arkansa. 4. Bushwhacker- In Kentucky, we consider a bushwhacker as a person who lays in wait to rob or kill you or both. A person who is up to no good and is usually going to jail often is a bushwhacker for stealing cattle in every western I have ever seen. A guerrilla fighter named after William C. Quantrill of the Civil War. He led an attack on 150 people, who were shot, killed, or burned to death. His men were considered outlaws by Union forces, but they became an official Confederate troop in August of 1862. William Quantrill was considered the leader of what was to be called,,† Quantrill’s Bushwhackers†. 5. Scotch-Irish- They migrated from Appalachia eventually dominated the Ozarks and created an Appalachian culture. They were considered the primary heritage of people of Celtic culture Scotts, Scotts Irish. 6. Pre-modernity- Pre-modernity tended to see the events of life as being the result of the laws of nature, laws that could be understood by reason or rationality. In Appalachia, you can find people who tend to live according to many cultural values of the Celtics. Christians are more likely to be seen in and out of church and compartmentalize their lives. Living in clusters and developing their own communities where they live by whatever the laws of nature give them and be able to rationalize the reason. 7. Internalization- To incorporate the cultural values, motives of another or group as thru learning with socialization. In school, students have accepted multi- cultural education more when they think their peers accept inter-racial dating. Working or spending time with people from other races can lower one’s level of prejudice. Smith and Bylunds ,(1983) survey found that Appalachians are less likely to believe that racism is a large problem in the United States. Appalachian students may be less receptive to multicultural education. 8. Encyclopedia of Appalachian- Is the first encyclopedia dedicated to the region, people, culture, history, and geography of Appalachia. The encyclopedia has a collection of history, artifacts, and folklore and cultural and behavior patterns of the mountains. Included are history of the first settlers and ancestors and how they lived and raised their families. 9. Appalachian Museum/Norris Tennessee- The museum is located in the town of Norris in Anderson County. They offer viewing of a collection of historic buildings filled with artifacts and folk lore associated with Appalachian. It was established by John Rice Irwin on 65 acreas. The museum has been featured in national travel magazines, the Smithsonian magazine, and national and international newspapers. One of the most popular events, such as â€Å"Christmas in Old Appalachian, which attracts hundreds of Appalachian people who are musicians and craftspeople will introduce you to the cultures, beliefs, craft-making, making of foods and jelly. 10. Settlement patterns- Appalachia was slow to develop any substantial urban pattern. It shared with the rest of the south an emphasis on agriculture-that continued after other regions of the country had begun their rush toward manufacturing and urban living. People tended to stay where they were, and as time passed they became attached to the land, family and community. Film: A hidden America-Children of the Mountains, a documentary on 20/20/ABC News. Feb. 10, 2009. For two years, Diana Sawyer followed four Appalachian children who sleep in vehicles, avoid thievery, alcoholism and despair of their family and conditions surrounding the family. What they did not emphasize was that one boy was determined to better himself and he got a scholarship from football to attend college. Or the mother who walked 16 miles roundtrip, four hours total to get her GED. Which she did!!!!!! Or men who work 9 to 12 hours, 6 days a week underground despite the safety concern since it is the best paying job in the region. Also there are teachers, social workers, doctors and dentists reaching out and helping a population isolated by steep hills and lack of transport. They even showed a dentist who had converted a bus and traveled into the mountains to pull teeth, educate people on the importance of dental care. But what was discussed was the reason so many teeth had to be pulled out was that they drank too much mountain dew. This was stereotyping at its finest!!!!Most people I have ever known that was so poor that they couldn’t travel to the dentist, certainly didn’t have money to buy soda for themselves and their kids. It was usually† soupbeans and taters†!

A stressful life is an inevitable consequence

A stressful life is an inevitable consequence In our career-driven society, work can be a pervasive source of stress. According to a report cited in an edition of the Financial Times, stress at work is one of the biggest problems in European companies. It is evident that the prevalence of stress at work majorly influences job satisfaction, work performance and productivity (Mullins, 2002). The Health and Safety Executive (HSE) define stress as the adverse reaction people have to excessive pressures or other types of demand placed on them (ISMA, 2004). Stress can be accumulated through constant tension and frustration, and can arise from a number of issues including individual, group, organizational and environmental factors. In this essay, I am going to discuss the implications that stress incurs on the individual, and on the organization as a whole by looking at some of the most important issues such as cost, stress-related illnesses, and how to tackle stress in the workplace for a better and healthier workforce. With the changing lifestyles of people today (25-year mortgages, easier credit arrangements, etc.) most people are looking for permanent, full-time employment. Nevertheless, with the current economic crisis, many businesses are cutting back on staff and many jobs are being lost. This has lead to an increase in stress levels. An article published by the Daily Mail on 5 November 2008 (National Stress Awareness day) stated that almost 2/3 of 2700 workers polled said that they felt more run down, stressed and prone to illness than they did three years ago. This has resulted in many of them putting in seven hours of unpaid overtime a week. The article urged employers to tackle this problem as the research shows the credit crunch is having serious implications on the nations workforce, with people working and worrying more (Daily Mail, 2008). As these findings demonstrate, the stress caused by the current economic situation will lead to grave consequences for both individuals and organizat ions; if the individual suffers, the organization is inevitably going to suffer, and vice-versa. Certainly, a healthy workforce gives a larger contribution to a business. Working in a stressful environment means that not only performance is decreased, but productivity is also reduced. So what causes stress? Some would say that being under a lot of pressure causes one to be stressed. However, there is a difference between working under pressure and working under stressful conditions. It is said that a certain level of pressure is needed in our daily life to motivate us and enable us to perform at our best (ISMA, 2004). Cooper et al. (1988) have identified six major sources of stress at work: intrinsic to the job, role in the organization, relationships at work, career development, organizational structure and climate and home-work interface. He also added that conflicts, such as bullying and harassment, at work are another cause of stress. However, stress is said to be a very personal experience as individuals respond and cope differently with the causes and effects of stress. One major source of work stress develops from role incongruence and role conflict. When workers are not clear about their roles in the company, it creates difficulties in communication and interpersonal relationships. In addition, it can have an emotional impact on morale, performance and effectiveness at work, and health. In order to improve business, many organizations restructure and reduce staff, leading to more pressure on the remaining staff. This often results in an increase of work-related health problems, work stress and a less efficient workforce (Mullins, 2002). Handy (1993) has suggested five organizational situations that are likely to produce role problems, and thus stress for the individual: having responsibility for the work of others such as reconciling conflicting objectives of groups and organizations; conflict between the routine aspects of the job and the creative side; being the outside contact is particularly stressful due to the lack of control over demands or resources; relationship difficulties in the company, such as problems with a boss or colleagues; and last but not least, having career doubts if future career prospects are uncertain. Role ambiguity has greater effects on the physiological and psychological well-being of the individual, among them being low self-confidence, low motivation, higher job-related tension, and even depression (Handy, 1993). Karasek and Theorell (1990) have predicted that the most unpleasant reactions of psychological strain such as fatigue, anxiety, depression and physical illness, occur when the psychological demands of the job are high and the workers have low freedom in deciding the task. This model of the high strain situation suggest that arousal energy is transformed into damaging, unused residual strain because of an environmental constraint on the persons optimal response (e.g. trying to get lunch and queues are very long, travelling distance involves a crowded, heavy traffic road; this results o n the residual strain which lasts longer than a normal arousal reaction). Basically, this model implies that environmental stressors that we are presented with in our everyday life can leave us aroused for hours, thus leading to psychological strain and therefore stress. This has great implications for individuals that tend to be more affected by these environmental factors than others. The burden of strain that workers experience on a daily basis has therefore an indirect implication for the organization as performance is affected by the unpleasant, unproductive, and in the long term, unhealthy state of workers. In respect to the unhealthy state of workers and psychological strain, extended exposure to stress has been linked to almost every illness imaginable: heart disease, high-blood pressure, metabolism problems, colds, depression, obesity, memory problems and migraines (Jaffe-Gill et al. 2007). It all comes down to the biological response to stress, Fight or Flight mechanism, which prepares us for emergency. When in danger, the hypothalamus in the brain sets off a chemical alarm. The sympathetic nervous system responds by releasing a flow of stress hormones, including adrenaline, nor epinephrine, and cortisol, which race through the bloodstream, preparing us to either escape the scene or battle it out. However, the more the stress response its activated, the harder it is to shut off which causes the stress hormones, heart rate, and blood pressure to remain elevated even after the crisis has passed. In addition, continuous activation of the stress response causes havoc on the body. This i mplies that workers who are continuously responding to stress are damaging their body; the stress response system will eventually become exhausted causing the immune system to break down, thus making it easier for various illnesses to attack the body. Consequently, this will have enormous effect on the individual, leading to reduced performance in every domain of their life, in particular work. Not to mention the number of increased absence from work that will affect the organization, financially as well as performance wise. In the December 2008 issue of Glamour Magazine, there was a very interesting article about the consequences of stressful life situations. Research shows that women are more prone to negative effects of stress as they tend to be more emotionally tuned in than guys. Women seem to stress more over a problem, they keep thinking about it over and over in their head. The stress caused by a bad day at work is an example of what experts call acute stress, which triggers the fight-or-flight response, but it is temporary and therefore it is harmful as such. It only leads to a tiring day as it burns up a lot of energy. However, when every day at work is a bad day, the acute stress turns into chronic stress, which could cause a lot of damage to your body. As mentioned before, this leads to the fight-or flight response being constantly activated and thus causing strain on the body which in turn can lead to stress-related illnesses. All body systems are affected by this. Recent British research fo und that while stress doesnt necessarily cause cancer, women that have high-pressure jobs had at least a 20% higher risk of breast cancer than those with less job strain. Research also shows that we are getting more stressed with each decade. In a report that looked at the incidence of work-related stress and mental ill-health in the United Kingdom (1996-2001), an estimated annual average of 3624 new cases were reported by psychiatrists (reported higher rates for men), and 2718 by occupational physicians (reported higher rates for women). Anxiety/depression or work-related stress were mainly diagnosed, and post-traumatic stress accounted for ~10% of cases reported by psychiatrists. Inherent to the job factors (for instance work overload) and interpersonal relations problems were generally the most common causes. Nevertheless, those in personal and protective services and professional workers also showed high rates of ill-health (Cherry et al. 2006). Managing mental ill-health requires the adaptation of the workplace to meet legitimate expectations and capacities of the worker, as well as the adaptation of the worker to increase his/her capacity to cope with work demands, through training and cognitive therapy. Therefore t o be able to do this, workers and managers need to collaborate together in order to ensure that both parties know what is expected, thus stress levels reduced. In collaboration with stress management professionals, the Health and Safety Executive has developed the Management Standards approach to reduce levels of work-related stress. This approach displays good practice through risk assessment, allows for the current situation to be measured using various data-collection techniques, and encourages active discussion with employees to help decide upon the practical improvements that can be made (HSE, 2005). This was developed after figures of stress have risen to 1 in 5 people finding work very or extremely stressful. The Management Standards include six key areas of work, which if not properly managed, can cause poor health, lower productivity and increased sickness absence. These primary sources of stress at work are: demands, control, support, relationships, role and change. As the main causes of stress are now well-known, managers can work with employees to find solutions in order to reduce stress at work, unlike in the past that modest a ttempts were made to deal with them. This approach will be excellent news for organizations if followed and applied in the right manner, as well as good news for the worker as hopefully, stress levels will be reduced. One huge factor that has lead to the development of such an approach is the financial cost that work-related stress incurs on the organisation and the society. Stress is the single largest cause of occupational ill-health in the public sector, accounting for around half of all days lost to work-related ill health. In financial terms the estimated cost of sickness absence to the UK as a whole is around  £12 billion a year, and around  £4 billion of this has been attributed to the Public Sector (HSE, 2006). Each case of stress-related ill health leads to an average of 29 working days lost. A total of 13.4 million working days were lost to stress, depression and anxiety in 2001. Work-related stress cost society  £3.7 billion a year in 1995, a figure which has undoubtedly risen in 2008, as stress levels have undeniably soared considering the sharp fall of house prices, cut of interest rates and the loss of numerous job posts due to the current economic climate (HSE, 2005). The cost factor has great implications for organisations as they are spending unnecessary money which could instead be spent effectively to develop their business and create a less stressful work environment, rather than covering the costs of stress-related illnesses that workers seem to endure from working in a stressful work environment. Stress is upsetting to the individual and detrimental to the business at a time when the need to control business costs and ensure an effective and healthy workforce is greater than ever (Mullins, 2002). Much of ill-health is associated with the discrepancy that is caused when changes in job demands exceed the worker capacities. Mental-ill health which arises from traumatic events at work can be avoided by employing good managerial techniques to tackle stress, and in the event of the occurrence, it should be dealt with promptly and effectively.

Motherhood and the Politics of Native Americans :: Culture Cultural Sociology Essays

Motherhood and the Politics of Native Americans Community, rituals, magical beliefs and practices are very important things to Native American people. Native American people live by these rituals and beliefs, they live around their community; their community isn’t just that, but their family as well. Parents don’t just raise their children but the whole community has a hand in raising all of the children. Family is a very important part of Native American people’s lives, they keep traditions going with their families, parents raise their children the same way that they were raised by their parents. â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community† is about a mother who is a Native American activist who has two children, she wants them to be raised and go to school in an Indian community. â€Å"I put my children in that school because I wanted them to be in the Indian community.† She explains that she is not sure if her children know what she is doing is common, but they know that what she is doing is right. â€Å"My children do have the sense that what I do is not necessarily common. Recently my daughter started asking me if I’m famous.† She has fought for her children to have a good life, full of community, ritual, and an understanding of who they are and where they come from. â€Å"Body Ritual Among the Nacirema† explains that magical beliefs and practices is a big part of being Native American. They feel that they must practice their rituals daily to get a sense of belonging in the community. Nacirema Indians have a shrine which they keep charms and magical potions. They believe without them, no member can live. They perform rituals with these potions to make the ill healthy again, once the potion has been used it is put in the shrine box to be kept; normally these boxes are full or overflowing with potions. There are so many that the Narcirema Indians normally don’t know what all of them are and what they do, so they don’t use them again. One of the most common rituals performed is the mouth-rite; this includes inserting a small bundle of hog hairs into the mouth, along with magical powders, and then moving the bundle around in the mouth in a highly formalized series of gestures.

The Impact of Insulin and Sugar Level on Weight Problems Essay

The Impact of Insulin and Sugar Level on Weight Problems Ohio State University’s medical and nutritional specialists, Steven R. Hertzler and Yeonsoo Kim, performed an experiment on two the main causes which contribute to overweight and obesity. In their experiment, the scientists have used the main causes for statistical and graphical collection of data for observation of different diets which people use in hopes of losing weight with little effort and little time. One of the most popular diets that emphasize this is the Atkins’ diet. Losing weight through the Atkins diet can be achieved in a short amount of time without the need for exercise. Patients under the Atkin’s diet needed to consume foods that are high in fat and protein such as cheeses, hamburgers, bacon and heavy creams. Diets that require a short amount of time and effort to lose weight guarantee the reduction of health risks among the main causes. Even though diets that require a short amount of time and energy to lose weight guaranteeing the reduction of potential health risk form the main causes, it is the understanding the positive and negative aspects of these main causes that would help understand the need for the proper nutrition intake and exercise that someone would need in order to achieve a healthy weight loss, which requires an extended period of time rather than a short amount of time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the main causes of obesity and overweight is the sugar level. The sugar level is the amount of sugar concentration within the bloodstream of the body. Sugar is a substance that is consumed from food. The sugar from the food is broken down by the body in order to give energy for the body to function. The energ... ... within the blood cells can cause type II diabetes. Type II diabetes is when there is too much sugar within the bloodstream that it is often expelled from the body in sweat and human excrete. Consuming foods with too much sugar can also be dangerous. All diets are accompanied by benefits and disadvantages. It is of utmost importance to determine the impact of dieting on the body, particularly with how the diet effects the sugar and insulin levels. The Atkins Diet is beneficial in that blood sugar levels are generally kept lower due to decreased carbohydrate and sugar consumption. However, eliminating all carbohydrate and sugar intake can be dangerous. Both the levels of sugar and insulin are very important within the body and a proper carbohydrate intake will ensure that these levels are kept within limits necessary to promote optimum functioning.

robert browning speakers Essay -- essays research papers

West Comparing speakers: My last duchess and porphyria’s lover   Ã‚  Ã‚  Ã‚  Ã‚  The great poet Robert Browning, who created the poems My Last Duchess and Porphyria’s lover, had an interesting taste for speakers of his poems. He seems to be fond of violent, sexual and eccentric people to narrate his intriguing poems. In his poem Porphyira’s Lover, a dramatic monologue, a man in a cottage talks of a woman who brings cheer to his house when she appears out of the storm outside. When the man realizes the moment won’t last, he kills her by strangulation and lays her by his side. In his other poem, The Last Duchess, The Duke of Ferrara is the speaker of the poem, and tells us he is entertaining an emissary who has come to negotiate the Duke's marriage to the daughter of another powerful family. You soon realize when reading the poem that he killed his former wife The Duchess and speaks of her poor behavior despite all of her fortunes. Through out both of these poems Browning’s genius choice in speakers is very prevalent and the similarities and differences between the speakers are striking.   Ã‚  Ã‚  Ã‚  Ã‚  When talking about how these speakers are similar there are many characteristics that the Duke and the man share. First of all, the men both kill the women the love. The duke killed the duchess because she flirted with everyone and did not appreciate her great name. On the other hand the man killed the woman in the cottage because he was afra...

A Visual Art Creation Essay

â€Å"Adrift† is the title I would like to give to the painting I would make. The painting will feature a sailboat several miles from the seashore and seagulls flying across the sky. To create the painting, I will be needing oil paint, a canvass, paintbrushes with varieties of thickness and sizes, a canvass stand and linseed oil. There are several skills that I need to use. These skills include the abilities to create shadows and to make proper color combinations. The duration of the painting process will take about two weeks. This timeframe shall cover the basic oil painting procedures such as letting the oil paint on canvass dry before painting another layer for the visual objects. It shall also cover the time needed to make certain adjustments or amendments to the painting with regard to its colors and shadows. A majority of the lines that shall be used will include fine curved lines. These lines shall make up most of the sea waves, the sailboat and the seagulls. Due to the nature of the subject of the painting, the predominant shape will be triangles, particularly as regards the sailboat and the sea waves. Also, the main color of the painting shall be blue. Different hues, values and intensities of the color blue shall be used on the sea and the waves, the seagulls, the sky as well as parts of the sailboat. The image of the distant shorelines shall also be shades of blue. As regards form, the painting shall feature organic forms such as the form of the waves. Needless to say, the painting shall also include geometrical forms particularly the triangle with regard to the sailboat. The texture of the subjects of the painting shall simulate the smooth gliding of the waves as well as the hardness of the sailboat clashing with the waves. As far as the principle of unity is concerned, the painting shall be made complete by placing the sailboat in the middle of the canvass while the sea waves shall comprise the lower half of the painting. The distant shorelines shall be a little above the middle horizontal section of the canvass. Apparently, emphasis shall be given to the sailboat as well as the sea waves. The sailboat shall be situation at the center of the canvass. Less emphasis shall be given to the fading distant shorelines. The sailboat shall be larger in proportion as compared to the shorelines so that the effect of distance can be created. That is, the sailboat shall be made to appear closer to the viewer’s perspective and the opposite shall be of the shorelines. As regards pattern, the sea waves shall be painted in such a way that they reveal several patterns that differ in terms of movement and direction. Waves proximate to the sailboat shall be in an upward direction to emphasize their collision while waves distant to the sailboat shall be in a seemingly consistent horizontal flow in order to emphasize the lack of external disturbance from other objects. To achieve balance, the horizon line shall be positioned right across the middle line of the canvass. Also, the sailboat shall be painted at the center of the canvass so that it does not alter the weighting of the objects in the painting. Seagulls flying in the light blue sky shall provide a counterbalancing effect to the movement of the sea waves in the lower half of the canvass. After the painting is done, it should look like this: the predominantly white sailboat is at the center, the sea gulls are flying in the morning sky, the sea waves are moving peacefully in the distance while those close to the sailboat are moving more forcefully, and the horizon line equally divides the upper and lower portion of the canvass. The colors shall be composed of the different hues, intensities and tones of blue. The shadow of the sailboat shall reflect on the sea while the distant shorelines shall appear like a faint sheet of bluish cloth spread from left to right of the painting.

Critically Discuss How Identity Is Successfully Used As A Form Of Organizational Control

Introduction The aim of this essay is to develop an understanding of identity and critically analyze how identity can be successfully used in an organizational control. It will provide a critique of dominant perspectives and frameworks in organizational identity that are obtained by studies in various academic materials, by referring to theories and research in related experiences and case studies. Meanwhile, positive and negative impacts of use of identity in organizational control will be estimated. Finally, a brief conclusion will be conducted and relevant considerations will be presented so as to effectively look at the use of identity regulation as organizational control. In order to better understand identity in organization studies, this essay will firstly aim to distinguish the difference between the terms ‘personality’ and ‘identity’. According to Kenny et al. (2011), personality can be defined as the integration of characteristics patterns of thoughts, emotions and behaviors that form an individual’s unique character. It is usually relatively stable for life; however the term identity, on the other hand, can change and turn into multiplicity as influence by external elements, such as social or cultural situations (Kitay and Wright, 2007). This change is because most people would like to associate themselves with a number of identities, while those significant identities will permit people to better believe in the occupation they do (Kitay and Wright, 2007). This has been further explained by Kenny et al. (2011, p.3) who state that identity can involve identification with factors (local context, culture and history ) that people call ‘our personality’ but can also belong to ‘group membership’, which particularly emerges in the workplace. According to the research of scholars in different sectors, identity has been systemically defined in different theoretical perspectives and is also seen as a social category or ‘label’ in workplaces. Henri Tajfel and John Turner proposed social identity theory as they consider people generally use their experiences to identify themselves in certain social groups and dis-identify with others (Mattewman et al., 2009). In other words, they over-stress diversities with the out-group and underrate diversities within the in-group (O’Conner and Annison, 2002). Similarly, this perspective can be related to the idea of homo-sociability, which considers that people prefer to contact with and accept a person who is more like them, such as same social categories of class, age or religion (Kenny et al., 2011). Moreover, Zuboff (1988) and Brewis (2004) pointed out Foucauldian perspective which states people usually would like to identity with the sounds of thought or dominant discourses, therefore in this regard ‘subjectivity’ becomes the powerful relationship to shape individual identities in society. Foucauldian perspective, to some extent, can be seen as the idea of stereotypes; for example, many organizations will assume managers, especially in senior level, are male rather than female because of the cultural norm (Kanter, 1977). Mead (1934) and Goffman (1969) are two main thinkers in this symbolic interactionism perspective. Mead observes that individuals can constitute of ‘Me’ (how we perceive others to think of us) and ‘I’ (the kinds of attitudes and behaviors we use to interact with others). Similarly, Goffman observes identity as the ‘continuing process of managing how we present ourselves to others’ (Kenny et al., 2011, p.15). Both views can be summed up in that people always establish their self-awareness through social interaction with other people (Gardner and Avolio, 1998). The above acade mic theories contribute a holistic view to allow people to further study ‘identity’ and ‘control’ in-depth. Researchers and management practitioners should seriously consider identity from different perspectives and categories in the society so as to ensure diversity and equality in the organizational management. Identity is a multidimensional concept that can be developed at individual, group and organizational level (Puusa, 2006). Nowadays, there is increasing interest in understand identity in organizational control studies. According to Kenny et al. (2011, p.1), ‘the significance of identity was not simply recognized by management, it was identified as something that could be shaped and controlled by management’. The concept of identity was first looked at from a management point of view by F.W.Taylor in 1911. In his opinion, a person’s identity proves to be a barrier to scientific management (Rose, 1988). As he believed that money was the best and only way to motivate people to work effectively, workers should lose their notion of identity so as to be prepared to fit in to different management models (Kenny et al., 2011). In a lower hierarchy level, Taylor’s theory seems to relatively correct. However, studies have shown that workers resisted these ‘scien tific’ methods as they considered that being a part of the group was more significant than earning more money (Kenny et al., 2011). Thus, it can be deemed that meaningful work is a strong dynamic of motivation and performance, and identity (e.g feeling a part of the group) is one of the important subjective factors that motivate people to work. This is in line with several commentators of the ‘human relation movement’ which states that identity is no longer to be removed by organizational management; for example Maslow’s ‘hierarchy of needs’, and Alderfer’s Relatedness Existence theories. They entirely agreed that employees were stimulated not only by physical factors or money, but also by emotional and social needs in the group (Ross, 1988; Buchanan and Huczynski, 2004). Those needs are strong identification to lead employees to ‘go to extra mile’ (become more flexible and productive) as well as improve their working passi on and enthusiasm (‘discretionary effort’) within the organization (Alvesson and Willmott, 2002). Therefore, it can be asserted that identity is the key engine to driving employees’ internal motivation in the organization. This is also supported by Alvesson and Willmott (2002, p. 621), who argue that identity is definitely ‘a significant, neglected and increasingly important modality of organizational control’. Organizational identity is known as the employees’ view of the organization, which attempts to answer the question of ‘who are we as an organization’ (Kenny et al, 2011). It affords organizations with a feasible framework for understanding their internal behaviors (Whetten, 2006). Albert and Whetten (1985) argue that organizational identity embodies three significant characteristics which are central, distinctive and enduring. Following Albert and Whetten’s (1985) notion, several scholars further identified organizational identity in two different conceptions; realist and constructionist (Gioia and Thomas, 1996; Elstak and Van Riel, 2004). Realists believe that organizational identity is established on the properties of the organization themselves. Conversely, constructionists consider that a set of beliefs is understood by how employees make sense of the organizations. Therefore, through this dynamic, dialectic process it can be proven that employees both shape, and are shaped, by their organizational membership (Puusa, 2006). Meanwhile, it also can further allege that organizations with a strong identity have central attributes, distinctive from other corporations and maintaining that for long-term periods can lead organizations to motivate their employees more effectively and successfully. The positive impacts of organizational identity could appear in several aspects. Firstly, employees will become more self-managing and prefer to approach their jobs with passion and enthusiasm as well as undertaking their responsibilities seriously (Knights and Willmott, 1999). Secondly, it is an essential approach for an organization to attract high-quality employees in order to embrace employees’ desired values and allow them to treat the values as their own (Kenny et al, 2011). Moreover, it can gain and retain employees’ loyalty, commitment and involvement so as to compensate less job security and employment durability in the workforce (Alvesson and Willmott, 2002). Furthermore, managing through shared values, thoughts and feelings have replaced the original ways of managing behaviors (Knights and Willmott, 1999). This has been further explained by Kenny et al. (2011) who stressed that organizations don’t just want to recruit the people who think that they wil l fit into the workplace, but they are now more focused on how to shape employees’ sense of identity after they join. As culture is contingent upon identity, managing ‘corporate culture’ is integral to managing identity, which can be seen as the most common way to shape employees’ self-identity and behaviors (Kenny et al., 2011). On the other hand, organizational identity also brings some problems which organizers have to bear in mind. Firstly, organizational identity attempts to over control employees’ hearts and minds; this can link back to Foucauldian perspective which estimated that employees’ sense of identity can be strongly dominated by ‘enterprise discourse’ (Du Gay, 1996; Kenny et al., 2011). Following this problem, employees’ creativity and innovative skills will minimize or even cannot be discovered in the corporation; therefore it will critically affect organizational improvement and development. Furthermore, employees may feel anxiety or guilty if they attempt to judge or fail to follow the sanctified values of an organization (Schwartz, 1987). Due to the above feelings and matters, ethics has become an ambiguous issue when implementing identity management as organizational control, and it may relate to ‘bureaucratic’ control mechanisms’ probl ems as well (Alvesson and Willmott, 2002). Although there are some negative impacts of using identity as a form of organizational control, there are still many famous companies carefully and successfully designing and advertising their corporate values by managing organizational identity, such as Apple, Alibaba and IKEA (Kenny et al., 2011). Therefore, it can be affirmed that organizational identity is not only focusing on one company or region; it becomes more internationalization and globalization at present. Because of this phenomenon, there are increasing numbers of concentrated issues of identity presented in the workplace as well, such as gender and managerial roles issues; the changing idea of professionalism and the international business activities (Fondas, 1997; Alvesson, 2000; Alvesson and Willmott, 2002). In order to diminish the above issues and manage identity effectively, organizers should provide more opportunity for employees to arrange their agenda and working practices, to maintain a sense of freedom to help motivate people at work, this is classed as ‘micro-emancipation’ (Alvesson and Willmott, 2002). This sense of freedom could be better enforced to show and understand in a new standard form of organizational control, which is called fun organizational identities. This new form not only encourages diversity and allows employees to express their ‘genuine’ feelings in the workplace, but also assists to increase productivity, creativity, inspiration and reduced employee turnover (Fleming and Sturdy, 2009; Ford et al.,2003). For instance, Southwest Airlines is known as a fun organization to work for, which classes employee satisfaction and customer loyalty as more important than corporate profits. They consider people their ‘single greatest streng th and the most enduring long-term competitive advantage’ (Southwest’s Airlines Careers, 2014). Southwest Airlines’ unique identity makes them stand out from all others and delivers benefits to both individuals and the organization. However, there are still a number of disadvantages of having a fun work environment in organizations, such as professionalism at work, reports of sexual harassment and interpersonal conflicts (Ford et al., 2003). Thus, managers should bear those issues in mind and find out solutions as soon as possible so that they can become distinctive to other corporations and reduce the potential risks in the early stage. Organizations should also be conscious of the variation in levels of identification within their workforce (Dutton et al., 1994). Humphreys and Brown (2002) declare that identification is usually a complex and partial procedure, and they defined this process in three categories, which are dis-identification, schizo-identification and neutral identification. And a similar set of classes has been proposed by Collinson (2003) in three levels, these are, conformist selves, dramaturgical selves and resistant selves. Based on these theories, managers should try to use different methods to manage identity so as to stimulate employees to work harder and perform better and also to obtain a high degree of employees who define themselves as a part of the organization (Kenny et al., 2011). According to Kenny et al. (2011), organizations can manage identity in five different ways; these are controlling, concealing, exploiting, faking and shaping. In practice, in order to make employees have a sense of belonging, loyalty and commitment, and be willing to promote the organization’s vision, the organizers should focus on managing their identity in the following ways: a) allow employees to see and know about their career planning in the company, thereby creating hope for them; b) organizations need to explicitly promote the values and vision of the corporation to establish an industry benchmark. For example a hotel brand should treat Accor Hotel Group as their final objective and formulate a long-term, detailed schedule to achieve this goal. This schedule can include how many hotels should open in one year or how this hotel brand can develop in five years or ten years; c) the organization should have strong corporate social responsibility, which includes creating mo re job opportunities, especially for disabled people, environment protection (e.g haze or flood) and good employee welfare (e.g set up a compliant institution so as to protect employees’ benefits). If organizations can accomplish the above steps successfully, employees will feel part of the organization and will be proud of it, and also will put their shoulders on the wheel in order to achieve their career objectives. Additionally, organizations should also manage identity in terms of physical and moral support so as to increase employees’ sense of honor in the group. For example a Japanese senior manager will bow his thanks to the best employees every day, and organizations usually would like to hold some activities to let employees vent outside of their work. In 2010, Foxconn had 18 employees attempt to commit suicide with a total of 14 deaths (Moore, 2012). This example shows the importance of managing identity to motivate employees in an organization. Therefore, managers should take into account Alvesson and Willmott’s (2002) eight methods of regulating identity in organizations, such as knowledge and skills; the rules of the game and hierarchical location, to better understand different ways of managing identity and successfully carry them out in the workplace. Overall, identity is a true essence of who and what the organization is. It is a significant organizing element for everything people say and do in the workplace and it affects the characters, values, communications, decisions and strategies of the organization. Organization with a strong identity becomes easier to make decisions and solve their internal conflicts. Employees can clearly know what is expected of them, understand the company and also feel part of the team. Ethical ambiguities and some other issues still affect the idea of identity regulation in organizational control. Moreover, due to the fast changing pace of business life at present, identity cannot be ‘enduring’ in the organization and it may change with the surrounding environments. For example, the Equality Act 2010 presents a new ‘protected’ status to certain social groups which may influence employees’ sense of identity and identification. Thus, management practitioners have to d eeply understand the different methods of identity management proposed by Kenny et al.’s (2011) and Alvesson and Willmott’s (2002) and then integrate those methods to solve the existing challenges in the working environment so as to successfully use identity as a form in organizational control. References Albert,S. and Whetten,D.A. (1985). Organizational identity. Research in organizational behavior, 7, pp.263-295. Alvesson,M. (2000). Social identity and the problem of loyalty in knowledge-intensive companies. Journal of Management Studies, 37 (6), pp.1101-1123. Alvesson,M. and Willmott,H. (2002). Identity Regulation as Organizational Control: Producing the Appropriate Individual. Journal of Management Studies, 39 (5), pp.619-644. Buchanan,D. And Huczynski, A. (2004). Organizational Behavior. 5th ed. Harlow: Pearson. Collinson,D. (2003). Identities and insecurities: selves at work. Organization, 10 (3), pp.527-547. Du Gay, P. (1996). Consumption and Identity at Work. London: Sage. Dutton, J., Dukerich,J. and Harquail,C.V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39, pp. 239-263. Elstak, M.N. and Van Riel, C.B.M. (2004). Closing ranks: how a collective threat shifts salience from organizational to corporate identity. Best Papers. Proceedings of the 64th Annual Meeting of the Academy of Management. New Orleans. Fondas,N. (1997). Feminization unveiled: management qualities in contemporary writings. Academy of Management Review, 22, pp.257-282. Ford, R. C., McLaughlin, F. S., and Newstrom, J. W. (2003). Questions and answers about fun at work. Human Resource Planning, 26(4), pp.18-33. Fleming, P. and Sturdy, A.J.(2009). Just Be Yourself – Towards Neo-Normative Control in Organizations. Employee Relations, 31(6), pp. 569 – 583. Gardner,W.L. and Avolio,B.J. (1998). Charismatic leadership, a dramaturgical perspective. Academy of Management Review, 23 (1), pp.32-58. Gioia,D.A. and Thomas,J.(1996). Identity, image and issue interpretation: sensemaking during strategic change in academia. Administrative Science Quarterly, 41, pp.370-403. Humphreys,M. and Brown,A.D.(2002). Narratives of organizational identity and identification: a case study of hegemony and resistance. Organization Studies, 23 (3), pp.421-447. Kenny,K., Whittle,A.and Willmott,H. (2011). Understanding Identity and Organizations. Sage publications. Kitay, J. and Wright, C. (2007). From prophers to profits: the occupational rhetoric of management consultants. Human Relations, 60(11), pp.1613-1640. Knighs,D. and Willmott,H.C. (1999). Management Lives: Power and Identity in Contemporary Organizations. London:Sage. Mattewman,L.J., Rose, A. and Hetherington,A. eds. (2009). Work Psychology: An Introduction to Human Behaviour in the Workplace. Oxford: Oxford University Press. Moor, M.(2012). ‘Mass suicide’ protest at Apple manufacturer Foxconn factory. [Online]. (URL http://www.telegraph.co.uk/news/worldnews/asia/china/9006988/Mass-suicide-protest-at-Apple-manufacturer-Foxconn-factory.html). 2014. (Accessed 09 Dec 2014). O’Conner, E.J. and Annison, M.H. (2002). Building trust and collaboration between physicians and administrators. The Physician Executive, 28, pp.48-52. Puusa, A. (2006). Conducting Research on Organizational Identity. Electronic Journal of Business Ethics and Organization Studies, 11, pp. 24-28. Rose,M. (1988). Industrial Behaviour: Theoretical Development Since Taylor. Harmondsworth: Penguin. Schwartz,H.S. (1987). On the psycho-dynamics of organizational disaster: the case of the space shuttle Challenger. Columbia Journal of World Business, 22(1), pp.59-67. Southwest’s Airlines Careers (2014). Southwest’s Core. [Online]. (URL https://www.southwest.com/html/about-southwest/careers/index.html?clk=GFOOTER-ABOUT-CAREERS). 2014. (Accessed 13 December 2014). Taylor, F.W. (2005). The Principles of Scientific Management. 1st ed. First World Library-Literary Society. Whetten,D.A.(2006). Albert and Whetten Revised Strengthening the Concept of Organizational Identity. Journal of Management Inquiry, 15(3), pp.219-234. Zuboff,S. (1988). In the Age of the Smart Machine. New York: Basic Books.

Seventeen and Maybelline

Talisha Jackson Professor Benjamin Foster Writing 121 10/29/2012 Seventeen and Maybelline Seventeen is a cheap, popular magazine whose pages are full of various fashion or cosmetic tips, articles, and advertisements. Seventeen also focuses on the unknown details of popular stars, movies, celebrities and television shows. Maybelline Cosmetics is a well-known, expensive brand of makeup which is owned by L’Oreal. I will be analyzing both the Seventeen magazine and a Maybelline advertisement, to decide if the particular ad could be placed in the magazine.On the cover of the 2012 August edition of Seventeen is the Filipino actress Shay Mitchell. She is shown smiling while leaning against a white wall her arms are firmly crossed in front of her, showing off her blue bracelets and ring. Her brown hair is being blown back by an unknown force, revealing her blue and purple earrings which match her bracelets, purple lopsided shirt and purple flower patterned denim jeans. Right next to S hay in bold teal letters is the television series she’s in â€Å"Pretty Little Liars†, and under that in smaller plain text, is â€Å"Spoiler Alert! The wild plot twist she didn’t even see coming. Shay’s head is slightly covering the magazine’s title â€Å"Seventeen†, and surrounding her are the main topics of this edition. Such as: â€Å"Redo-Your-Room—For Free†, â€Å"Back-To-School Preview†, â€Å"805 Fashion & Beauty Ideas†, â€Å"Free nail polish†, â€Å"Best Jeans for your Body & Budget†, and â€Å"The Guy’s Secret Thoughts (what he’s not telling you)†. They’ve also posted the URL for their website in small orange print at the bottom right corner. August is the month where most students in high school or college are getting ready for going back to school, or are already back in school.Three of the main articles in this edition are about cheap ways to redo your entir e appearance. The ‘Back to School Preview’ article is full of pictures of women who are promoting make-up or hair products, and telling the readers ways to achieve these unique styles and what to buy. Such as the Hot Chocolate style â€Å"Upgrade your everyday earth tones with rich chocolaty color on eyes and lips. You get an A+ when the finish is matte. † The article tells the reader to buy MAC Pro Longwear ($20) and NARS Pure Matte Lipstick ($25) n order to achieve this look. Judging by the time this edition came out, some of the main topics, and the fact that this section of the article tells the reader that she’ll get â€Å"An A+ when the finish is matte† is safe to say that this magazine targets women in high school through college who want to get the best deals on clothing/cosmetic products and are interested in changing their look. Unlike most magazines, Seventeen does not have a table of contents. It does, however, number its pages which tot als up to 175 pages.Within these pages are advertisements for cosmetic products such as Covergirl, Maybelline, Pantene, and NYC. Covergirl dominants these with 5 full page ads, two of which are located in the first couple pages of the magazine. Pantene and Maybelline aren’t too far behind with 2 full page ads each, and NYC is in last place with 1 full page ad. The first thing you see when you open the magazine is the CoverGirl ad for their ‘Clean’ brand of cosmetics. This ad features Taylor Swift, whose skin looks gray and contrasts with her bright blue eyes and salmon colored pink lips.In quotations under Taylor is â€Å"why do I love clean? Because it’s sensitive to my skin† and under that a small description of the product. The other cosmetic ads are similar only promoting other products like eye shadow, mascara, primer, nail polish, etc. The cosmetic advertisements within the magazine itself reveal that the readers are interested in make-up, but only products which enhance their features and hide their blemishes’. Seventeen attempts to incorporate all different kinds of young women into their magazine.In the first 51 pages alone they have 49 models who are a minority, and 58 who are Caucasian. These models claim almost equal time as both the main model in the advertisement and as the supporting models. This edition of Seventeen doesn’t include one article or advertisement promoting weight loss or any form of dieting. Instead they have a small article written by an editor who promises that the Seventeen magazine will â€Å"not edit a model’s face or body†, â€Å"always features models who are real and healthy looking†, and to† celebrate all different types of bodies and people†.Although skinny models dominant the magazine itself, models of all different shapes and sizes have their place somewhere in its pages. Seventeen includes everyone in its pages, and caters to any type of young women who is into fashion. The women are not the only thing that ranges. Being a cheap magazine, Seventeen’s advertisements promote not only expensive brands such as Express and American Eagle but cheaper brands such as Target and Jcpenny.One of their main articles is about shopping for jeans on a budget, which delivers the readers some options for picking out jeans to match their funds. This ‘article’ is seven pages long, shows seven different brands of jeans and how much they cost. In the Aeropostale ad they show three women running arm and arm. The first female on the left of the ad is wearing floral jeans, the girl in the middle is wearing acid green skinny jeans and the last girl is wearing coral colored skinny jeans.All of those jeans cost around $25, while the adjacent ad’s jeans average around $55. Throughout the magazine, Seventeen has also added in several coupons, like buying a pair of Aeropostale jeans for $20, and another one for 20% off your entire purchase at Bed, Bath, and Beyond. They’ve also placed a coupon for free mini nail polish, and tips on how to redecorate their room for free. These show that the readers of the magazine include people from all different income levels and don’t cater to one particular income level.Advertisement is a multi-billion dollar industry which is always looking for new ways to sell the consumers a product they usually don’t need. It plays with the consumer’s wants, needs, fantasies, and insecurities to market their item, while promising that it’ll be faster, better, and more efficient than the rest. When pertaining women fashion, dieting and cosmetic products dominant much of the advertising world. The advertisements promise that if the readers wear this particular item, or use these products they’ll be attractive. The Maybelline New York advertisements’ are no different.This particular ad for Maybelline presents their new lineup o f anti-aging products, named â€Å"Instant Age Rewind†. The advertisement plays with the whole minimal effect by not including a model, not having a background and not adding any words other than the ones on the make-ups’ packaging. This in terms draws the reader’s eyes to only their products, and allows the reader to come up with their own descriptions. They probably went this way since their original â€Å"Age Rewind† advertisement was banned in the UK, for their model looking perfect through the use of Photoshop.On every bottle or tube of the five â€Å"Age Rewind† products, clearly displaces the words â€Å"Instant† and the word â€Å"New†. The word Instant promises that the effect will happen instantaneously. That as soon as the customer puts the product on their face, they’ll instantly look younger. The word new either means that this is an entirely new product, or a slight modification of a previous product. Other than à ¢â‚¬Å"New†, there is no other weasel word, which means that the product promises to instantly make the customer appear younger, and not â€Å"Virtually instant†.Both of these words will help market their product by promising the readers a brand new product which will instantly make them look younger. In the ad the five â€Å"Age Rewind† products are lined up left to right, starting with the â€Å"Finishing Powder†, then the â€Å"Skin Transforming Primer†, â€Å"The Eraser†, â€Å"Radiant Firming Makeup†, and ending with the â€Å"Conceal†. Just by reading the names of the products, you already have a slight perception of what the product is suppose to do. The â€Å"Skin Transforming Primer† is supposed to hide every blemish, wrinkle, and age spot while making the customer look younger. The Eraser† is supposed to ‘erase’ all of the blemishes hopefully permanently, and the â€Å"Radiant Firming Makeupâ €  is supposed to firm the consumers face while giving it a radiant glow. Whether these products do this or not, the titles themselves is enough to sell to people who want to look younger. All of these products are either packaged in glass or plastic, with a burgundy colored plastic lid, top, or cover. The burgundy color helps attract the attention of possible customers, while standing out from the rest of the cosmetic products, which are normally red, yellow, or purple.Burgundy is a more mature color than most of the other color choices, which will help in attracting the older generation of women. Maybelline’s â€Å"Instant Age Rewind† products are aimed at the older generation of women who want to reverse time and look younger. The Anti-aging products are aimed at women in their late 30s and beyond. The ad will not fit in with the Seventeen magazine, which is aimed at women in their late teens to early twenties. Seventeen’s readers are more worried about hi ding pimples rather than turning back the wrinkles they don’t have. Therefore this will not be a product they’re interested in.