Johnson & Johnson Essay Example for Free

Johnson Johnson Essay The situation of Johnson and Johnson ethics came about in October 1982, Tylenol, a leading pain killer in medicine in the United States of America. At that particular time the company faced a tremendous crisis of seven persons reported dead in Chicago after taking the extra strength Tylenol capsules. After wards it was reported that the an unknown person suspects put 65 milligram strength of deadly cyanide into the Tylenol capsules, 10000 more than that what is required to kill a human being. It was the most important issue of this case. (Wolnik, 1984). This particular situation occurred at the time the product reached the shelves. The medicines are removed from the shelves infected with deadly strength cyanide and exactly kept in the same shelves, so that no one can able to understand. The whole thing went wrong from there itself . It badly affected the company because Tylenol controlled 37% of its share with revenue of about $1. 2 million. Immediately after this cyanide poisonings Tylenol market share went down to seven percent. (Fearn-Banks, 2007) The three ethical important issues that the company has taken is that of (a) had to make a decision to create an awareness by public announcement about the consumption of the product. Also the Johnson and Johnson company was faced with the dilemma of the best way to deal with the problem without destroying the reputation of the company and its most profitable product. The very important decision was taken by the company is that they a step of protecting the people first, and (B) second, McNeil consumer products, as subsidiary of Johnson and Johnson immediately conducted a product recall from the entire country which amounted to about a loss of $100 million dollars and 31 million bottles . Also they have halted all the advertisement of the product. But it was sure that the Johnson and Johnson company was not responsible for the tampering of the product they assumed responsibility by ensuring public safety first and recalled all of their capsules from the market. (c) In fact, in February of 1986, when a woman was reported dead from cyanide poisoning in Tylenol capsules, Johnson Johnson permanently removed all of the capsules from the market. Based on the ethical (fair) issues, what are the principal realistic (sensible) options available to the decision makers? The principal realistic options available to the decision makers is to re- introduce the product into the market by applying the ideas that are listed below, First, the product was removed from the market and the Johnson and Johnson company had to come up with a campaign to re introduce the product and bring back the confidence back to the consumers and as well as to the doctors. Second, Tylenol products were re-introduced containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging. Furthermore, they promoted caplets, which are more resistant to tampering. Third, In order to motivate consumers to buy the product, they offered a $2. 50 off coupon on the purchase of their product. They were available in the newspapers as well as by calling a toll-free number. Fourth, to recover loss stock from the crisis, Johnson Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. (Mitchell 1989). Fifth, Over 2250 sales people made presentations for the medical community to restore confidence on the product. (Fearn-Banks, 2007) Finally the considered judgment that has taken by the Tylenol Company is the best because it has the reason Tylenol reacted so quickly and in such a positive manner to the crisis stems from the companys mission statement. On the companys credo written in the mid-1940s by Robert Wood Johnson, he stated that the companys responsibilities were to the consumers and medical professionals using its products, employees, the communities where its people work and live, and its stockholders. Therefore, it was essential to maintain the safety of its publics to maintain the company alive. Johnson Johnsons responsibility to its publics first proved to be its most efficient public relations tool. It was the key to the brands survival. (Wolnik, 1984) In my opinion the ethical priorities and the right commitments of the organization are discussed below: 1. A system has to prepare that will allow to respond to the emergency- Although emergencies are unexpected by nature, and one can make a list of the predicted problems and implement a plan to possibly deal with them. For example, a good idea is to hold a brainstorming session with influential members of the organization to identify events that might bring unfavorable publicity. 2. A policy has to develop by each company that they should have a set of policies or guidelines to deal with emergencies. When asked by the media what the companys policies are about a certain situation, your spokesperson should be able to answer firmly. This assures the public that the companys employees are reliable and knowledgeable. 3. It is always necessary to create a crisis management team that will assign certain individuals to be fully knowledgeable about the companys policies and who are efficient in problem solving to deal with emergencies. The right commitment will be to appoint a team leader, a spokesperson to deal with the media, team members to deal with the victims and emergency officials, and others to guide the staff and volunteers. 4. To assemble and to organize resources one should make sure to have up-to-date information to be able to react immediately without having to do extensive research. The resources include: lists of contacts for team members, volunteers, staff, as well as emergency officials such as police, hospitals and the fire department. (Baum, 1996) 5. TO analyze the situation and gather all the facts the safety and the security have been restored, to gather the information of the incident and begin thinking of a solution to the problem. It is not necessary to blow the problem out of proportion before gathering all the facts. 6. It is required to assign the team member to personally and kindly contact the families of those involved to inform them about the situation. 7. Communicate with the media: The only way for your affected publics to be informed is by watching or listening to the media. Therefore, it is your duty to inform the media outlets as soon as possible about the situation. The above few points according to me are the right choice to boost the right commitment of the organization. References: Baum, Neil Zablocki, Elaine; 1996; Take Charge of Your Medical Practice Before Someone Else Does it for You ; Jones Bartlett Fearn-Banks, Kathleen; 2007; Crisis Communications: A Casebook Approach; Routledge Wolnik KA, Fricke FL, Bonnin E, Gaston CM, Satzger RD. 1984. The Tylenol tampering incidenttracing the source. Anal Chem; 56:466A-8A, 470A, 474A.

Comparing Pursuit of Perfection by Poe and Hawthorne and the Realism of

Pursuit of Perfection by Poe and Hawthorne and the Realism of Melville and Jacobs   Ã‚  Ã‚  Ã‚   One of the elements of Romanticism is the pursuit of perfection. While Poe and Hawthorne's characters strive in vain for the perfect woman (or rather her perfect attribute) or the perfectly engineered person, Melville already knows that perfection is an illusion. Melville paints a more realistic portrait of the imperfections of society. The women writers take Melville's assessments of the world and the human condition even further. Phelps and Jacobs' know first-hand about the misconceptions of perfection and the inability to capture that image. The burden of seamless domesticity wears on the women in these stories. Jacobs' story carries the heaviest burden of all being undermined by the repression of women and the hardships of slavery.   Ã‚  Ã‚   In Poe's Ligeia the narrator is captivated by his wife's beauty and intelligence, with which he becomes obsessed. He is particularly attracted to "the dear music of her low sweet voice". Her "rare" and "immense" learning makes her unique and intriguing. However, because "her knowledge was such as" the narrator had "never known in a woman" she is a threat. Johanyak says that, "Poe's intellectual heroines are first idealized and then feared or misunderstood by men who fail to understand or accept their quest for knowledge" (63).   The narrator admits that he had "never known her at fault". In essence, he is conceding that she was in fact the perfect woman. In the fateful pattern of Poe's female characters, such perfection must be punished. She dies and the narrator agonizes over his loss. It is not until this retelling of their marriage that the narrator truly appreciates all that she was and all that ... ... Dayan, Joan. "The Identity of Berenice." Studies in Romanticism 23.4 (1984) 491-513. Holly, Carol. "Shaming the Self in The Angel Over the Right Shoulder." American Literature 60.1 (1988): 42-60. Johanyak, Debra. "Poesian Feminism: Triumph or Tragedy." CLA Journal 39.1 (1995): 62-70. Morgan, Winifred. "Gender Related Differences in the Slave Narratives of Harriet Jacobs and Frederick Douglass." American Studies 35.2 (1994): 73-94. Rosenberg, Liz. "The Best that Earth Could Offer. The Birth-Mark: a Newlywed's Story." Studies in Short Fiction 30.2 (1993): 145-51. Rowland, Beryl. "Sitting up with a Corpse: Malthus According to Melville in Poor Man's Pudding and Rich Man's Crumbs." Journal of American Studies 6 (1972): 69-83. Zanger, Jules. "Speaking of the Unspeakable: Hawthorne's The Birth-Mark." Modern Philology 80.4 (1983): 364-71.  

Oedipus and Othello

Both Oedipus and Othello were virtuous and brave men that became the victims of two tragic downfalls. Oedipus and Othello are both tragic character. In the play Oedipus the king, Oedipus killed his father and married his mother and have children. However Othello ends up distrusting his wife, so he killed his wife. These two persons have similarities and differences in several characteristics that they are round characters, the vengeance that they experience upon themselves and upon their individual wives whether straight or circuitously, and their tragic. Both Oedipus and Othello are round characters. A round character is completely developed so that the person who read will have a good picture of their appearances and behavior. Oedipus is a character whose fortune cannot be escaped because whatever path he took, seems to take him to get more trouble than what he can deal with anyone before. Therefore, even if his character is well-rounded, he is not realistic. Unlike Oedipus, he would marry a woman who is his mother so he does not need to ask some question about her past marriages or her children. However, there could be some kind of conflict vision in their characters, and there may be question could have risen about the first child that was executed. On the other hand, Othello is a well-rounded character and is a realistic. Othello is a person who is jealous and mistrust that he thinks his wife is cheating on him and sleeping with another man. Othello was in love and he had this feeling that once in a while he thinks that his feeling is fed by the person whom that most trust can lied to them. Until Othello finally kills his wife, Iago constantly know about Othello’s thought that is wounded and distrust grows for his wife. Oedipus is a round character, but cannot be understood due to the ridiculous conditions of his marriage. Othello’s round character can be more understandable, because jealousy occupies all of us at one time. Othello chose to act upon it abundant like those who act in our community today. So far, both Oedipus and Othello worry themselves and their wives. When Oedipus knows the truth about himself that he married his mother and also killing his father. Oedipus’s wife Jocasta kills herself because of embarrassment that she married her son. Oedipus blinds himself in order to impose punishment for him. On the other hand, Othello wrongly blames his wife Desdemona of disloyalty with Cassio and henceforth throttles her to death. Later, Othello realizes that his allegation was wrongly founded; he is overwhelmed with guilt, and stabs himself to death. Therefore, Oedipus does moral obliteration of himself while Othello abolishes himself by death. Lastly, Othello and Oedipus are both tragic hero and their disaster comes from their marriages. Othello is a slave who achieved many goods through the military. Oedipus was born into the upper class and is also a prince and a king. Othello and Oedipus both suffered great loss and shame because of pride. Oedipus’s pride is gone after he killed his father and married his mother. After doing such bad things, Oedipus began to lose all his pride and dignity, such as losing his wife and his kingdom. For Othello, his pride’s also turned to shame because he listens to others more than his wife. So Othello killed his innocent wife and loosed his pride and precious things that belong to him. Othello also loosed his life and he stabs himself to death and said, â€Å"I took by the throat the circumcised dog. And smote him thus. † (V ii 351-352. ) In conclusion, Oedipus and Othello are the two tragic downfalls that can be compared and contrasted. Othello and Oedipus are both a heroic characters in the plays and went through a lot of suffering in their life. Both of them are round characters, the vengeance that they experience upon themselves and upon their individual wives whether straight or circuitously, and their tragic. It was too late for them to turn back n have their pride back because they had lost everything what they got. They deserved to lose everything because of what they did. Othello shouldn’t listen to others and should of listen to his lovely life more, but he decided to listen to others and killed his innocent wife. For Oedipus, killing his father just to married his mother is a very disgusting and disgraceful things that can ever happened. These two characters learned their lesson that pride is something that can destroy their life.

An Understanding Of One Of The Largest Towns - 1857 Words

The purpose of this essay is to provide the reader with an understanding of one of the largest towns in Perthshire, Blairgowrie. It will aim to provide a generalisation of the area as well as reasons why people decide to live there. Key factors such as age, diet and nutrition and employment of Blairgowrie residents will be discussed as well acknowledging comparisons. Blairgowrie is a picturesque town located in central east Scotland. It is approximately 18 miles from Perth and 19 miles from Dundee. The town welcomes tourist and visitors to the area and has thousands of visitors each year. Blairgowrie houses various souvenir and antique shops. It has many cafes and takeaway shops. There is one information centre where local residents†¦show more content†¦While the mills no longer exist the soft fruit farming, predominantly strawberries and raspberries, continue to grow and contribute largely to the economic community. Blairgowrie and Rattray is now a joint town since being joined in 1928 by an Act of Parliament. The population, according to Scottish Neighbourhood Statistics (2011), state that 5407 people resided in West of Blairgowrie (originally Blairgowrie). From this 696 were children, 2880 were working age and 1831 pensionable age. The population according to Scottish Neighbourhood Statistics (2011), state that the population in the East (originally Rattray) was 2966 people. From this 527 were children, 1738 were working age and 701 pensionable age. Neighbourhood statistics state that 110630 was the population of Scotland which 27596 were pensionable age and over. In comparison, Blairgowrie being 34% and Dundee being 24%, this may suggest that older people perhaps enjoy living in rural areas, village environments and encounter less pollution. A large majority of property in this area is privately owned with only a small amount of property being rented. Education establishments in Blairgowrie consist of one high school, Blairgowrie High School and three primary schools, Newhill Primary School, Rattray Primary and St Stephens Primary School. St Stephens is a Roman Catholic school with an enrolment of 96 pupils. Blairgowrie High School 2013/14 school role was 857 pupils which includes transfers