Comparesion pepsi and coca cola Assignment Example | Topics and Well Written Essays - 2250 words

Comp atomic number 18sion pepsi and coca cola - Assignment ExampleOften the discussion received by these multinational corporations in the foreign land is similar to that of the host country.In order to find new markets and resources, companies expand their business operations in the potential markets of the third world countries. However, for sustaining in the new markets, they are often compelled to formulate a new set of strategies that is completely different from that of their piazza countries. In the course of their operations in foreign market, multinational companies face various impediments in the form of alien culture, varied buyers taste & preferences, different political, level-headed and economic conditions. To sail through these menaces, the foreign companies often undergo mergers with their national counterparts as the latter is more equipped in dealing with local issues.This root word will effort to analyse the behaviour patterns of multinational companies in the light of different strategies implemented by them in different countries. For this purpose, Pepsi and Coca-Cola have been selected as they are respected names in the world of MNCs. A brief introduction will be given in the beginning of the project which will attempt to analyse its objectives and organisational structures. It will be followed by a discussion on their global business and internal analysis which will not only answer to identify their basic nature but will also provide an overall idea of their situation in the world market.The rapid change in lifestyle has suddenly made the beverage industry one of the most profitable in the global market. The two undisputable rulers are PepsiCo and Coca-Cola especially in the cola soft drinks section.PepsiCo is a celebrated brand in the international beverage industry. Formed in 1890s by Celeb Bradham, its main objective was to augment digestive syrup that would be delicious as well. Though it has