Isetan Company Essay Example | Topics and Well Written Essays - 1250 words

Isetan Company - Essay ExampleIsetan CompanyI did my internship for 3 months at the get office of Isetan in New York branch. It is located in the 40th street of Madison Avenue. I did the adjust of managers assistant and my main responsibilities were to research new Ameri tooshie brands for Japanese buyers and to organize solely schedule for fashion collections. This paper is written as the strategic analysis of Isetan, base on both(prenominal) internal and external business environments (SWOT and PEST analysis)The major strength of Isetan is its wide harvest range. Products like ladies wear, ladies accessories, bags and shoes, ladies cosmetics, and fragrances, watch, jewellery, babies/children wear, business firm/ interior goods, means wear, mens accessories, shoes, Mens grooming, sports accessories etc are some of the products of Isetan. Isetan has products which post satisfy all the people irrespective of their age or gender and hence a family can depend Isetan for its comp lete purchasing needs.Another strength of Isetan is the research and development department. This department constantly supervise the fashion trends all over the world and they were commensurate to produce high quality fashion goods based on the changing needs of the customers. In other words, Isetan was able to foresee the trends in fashion and they were able to adapt themselves based on that. They never rely entirely on one kind of product for their business. Children, adults and old people, all are dealt with equal importance and hence all the customers who visit Isetan department stores lead return with utmost satisfaction.